Discover the Latest Trends and Insights

A wealth of information on a wide range of topics. Our team of experts is constantly researching and analyzing the latest trends and developments in the industry, and we're committed to sharing that knowledge with our readers.


Leveraging Data Analytics and AI to Enhance Customer Experience & Boost Sales in the CPG Industry
By Contata Published: June 8, 2023

The landscape of marketing has undergone a significant transformation over the years with data taking center stage in virtually all marketing initiatives. In contrast to conventional marketing, which was based on instincts, data-driven marketing or data-centric marketing strives to identify and reach the right customers.

Real-Time Analytics in Supply Chain Management
By Contata Published: June 1, 2023

Stats suggest that more and more companies are now taking advantage of real-time analytics to optimize supply chain operations and save costs. According to a report by Allied Market Research, the global supply chain analytics market size stood at $4.53 billion in 2019 and is expected to grow at a CAGR of 17.9% from 2020 to 2027, reaching $16.82 billion by 2027.

Beyond the Boom: How to Manage the Boomer Market Dynamics
By Contata Published: May 26, 2023

Look at a business-oriented social media space like LinkedIn today and you’ll see a lot of posts about Boomers retiring and what it means for corporate leadership, Gen Z and Millennial work trends, and even the occasional bit on the housing market. But beyond aging into retirement as a workforce consideration, the generational change around Boomers is causing a seismic shift in consumer markets that you might be ill prepared for.

Azure Cognitive Services: Deploying Artificial Intelligence (AI) Models to Enhance Applications
By Contata Published: May 25, 2023

In the era of digital transformation where artificial intelligence (AI) is revolutionizing industries across the globe, Microsoft’s Azure Cognitive Services has emerged as a powerful platform, empowering application developers to unleash the extraordinary capabilities of AI.

Power Automate: Automating HR Processes to Improve Efficiency
By Contata Published: May 19, 2023

Stats suggest that automating HR processes has greatly benefited businesses globally. According to Nucleus Research, companies that switched to an HR automation system reported 90% time savings on admin tasks.

Authentication & Authorization Protocols: OAuth vs OpenID Connect vs SAML 
By Contata Published: May 12, 2023

In the last few years, data breaches have become a much bigger problem than ever. According to a report by IBM, in 2022, the global average total cost of data breaches reached an all-time high at $4.35 million, representing a hike of 12.7% as compared to 2020.