Marketing Services

Beyond the Boom: How to Manage the Boomer Market Dynamics

Look at a business-oriented social media space like LinkedIn today and you’ll see a lot of posts about Boomers retiring and what it means for corporate leadership, Gen Z and Millennial work trends, and even the occasional bit on the housing market. But beyond aging into retirement as a workforce consideration, the generational change around Boomers is causing a seismic shift in consumer markets that you might be ill prepared for.