Talking about email marketing in particular, creating engaging and valuable content that resonates with recipients is crucial. With the abundance of emails received daily, getting noticed in a crowded inbox can be challenging, leading to lower open rates.
Deploying analytics and intelligent automation capabilities on data enables retailers to obtain actionable insights into customer preferences, behaviors, and purchase patterns. Based on these insights, businesses can make informed, strategic decisions to improve customer interaction and marketing.
Look at a business-oriented social media space like LinkedIn today and you’ll see a lot of posts about Boomers retiring and what it means for corporate leadership, Gen Z and Millennial work trends, and even the occasional bit on the housing market. But beyond aging into retirement as a workforce consideration, the generational change around Boomers is causing a seismic shift in consumer markets that you might be ill prepared for.