A mature analyst is, above all, flexible. You need to know when to draw a hard line in terms of not allowing inappropriate interpretation. But you also need to know when to bend the (statistical) rules when the business needs timely directional insight and exploration.
Author Archive for: contata
About Contata Solutions
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Entries by Contata Solutions
Contata has chosen to standardize on Microsoft Azure and Big Data platform to fuel its analytics business. In this fast-changing marketplace, it became clear to Contata that Microsoft is coming out on top in the world of analytics. While still able to do tech-agnostic work, Contata has made the overall strategic decision to standardize on […]
Contata Solutions announces Worbix Print, the company’s latest addition to its multi-channel distributed marketing service. With Worbix Print, content marketers can now plan and execute both digital and direct mail marketing programs using the same enterprise sponsored content. Enterprise marketing programs can be shared with regional and local franchises, realtors, agents and associations while enabling […]
Contata has had great success in recent months building high performing customer profiles for our clients. We have been able to predict churn, specifically using indicators to alert when a customer may be unhappy or leaving. Traditionally, this information can be taken from Salesforce, for instance, analyzed, and fed back into the Salesforce interface with […]
Contata Solutions announces the availability of the Worbix Analytics Platform to support its Customer Intelligence Service. The platform incorporates the company’s national business and consumer databases, model building and testing tools, machine learning, and customer data visualization and presentation services. The platform is supporting customer intelligence projects in the real estate, insurance, distribution and home […]
Worbix provides a multi-channel distributed marketing system. Distributed Marketing refers to the process of creating market campaigns that are sent out on behalf of a group of related businesses to their respective consumer lists, with content customized for each business. Worbix Distributed Marketing System module would be of benefit to any Distributed Business – one […]
Contata has deployed new alerts service within its Worbix CRM system. The system allows users to define alerts from their favorite sources – or all of news. It then monitors over 300K news sources, to process and deliver news items as per preferences for each user. Worbix users use the service to track news about […]
When we develop software which is applicable to multiple customers we need to consider Multitenant architecture. In Multi-tenancy, each customer is called a tenant. Shared Database, Shared Schema In this case, multiple tenants are using the same database and schema. Each table will have records from multiple tenants. A unique ID like Tenant ID relates […]
“There was a time when every household, town, farm or village had its own water well. Today, shared public utilities give us access to clean water by simply turning on the tap; cloud computing works in a similar fashion. Just like water from the tap in your kitchen, cloud computing services can be turned on […]
Contata Solutions and Hanifin Loyalty, a recognized provider of customer loyalty consulting services, agreed today to formally leverage and promote each other’s capabilities into the Customer Loyalty market. Hanifin Loyalty is also the force behind www.loyaltytruth.com, one of the most influential and highly-regarded blogs in the customer loyalty space. The alliance brings together two distinct, yet […]