Contata Solutions and Hanifin Loyalty, a recognized provider of customer loyalty consulting services, agreed today to formally leverage and promote each other’s capabilities into the Customer Loyalty market. Hanifin Loyalty is also the force behind www.loyaltytruth.com, one of the most influential and highly-regarded blogs in the customer loyalty space. The alliance brings together two distinct, yet complementary, set of capabilities that are critical to the formulation and roll-out of effective Customer Loyalty programs. Hanifin Loyalty, based in Fort Lauderdale, Florida, specializes in Customer Strategy, Social CRM & Loyalty, and Lifecycle Marketing. Contata Solutions brings Data & Text Analytics capability to the alliance.